Lori lives in a small town in Central Texas with Tommy, her husband of 20 years, and their two sons Joshua and Justin.
Her son Joshua is 18 and headed to college this Fall. Justin is 13 and races motocross.
When Lori isn’t prettying up craft shows with her beautiful wreaths, you can usually find her at the motocross track cheering Justin on!
In January 2013, Lori decided to cultivate her love of floral design and create a brand new business! Loyo Designs was born. Her supportive husband Tommy even went ALL-IN and built her a craft room in which to unleash her creativity! How cool is that?
Lori absolutely loves her “craft-cave” and spends her time there creating gorgeous works of art to share with her customers. In addition to selling her products on Etsy, Lori is also a proud vendor at various craft shows in the Central Texas area!
Lori loves to travel and she and her husband are busy planning a trip to Wimberley, TX in the Fall where they plan to relax and take in the Great Outdoors.
Lori made time in her busy schedule to answer a few questions.
I actually started making wreaths when I was in college living in the dorms. I made one for myself and then several of my friends wanted one for their door. Gosh, that was 23 years ago! I decorated for many dorm events and holidays.
I continued to make wreaths and floral arrangements for friends and family and I jumped on the “deco mesh” bandwagon in the Fall of 2012.
I have always enjoyed making wreaths and floral arrangements and decorating for the holidays. I made a Christmas wreath last year for a friend and when another friend said “you should really SELL these” I decided she was right and started LoYo Designs in January 2013
I love getting feedback from customers. When I deliver a wreath in person and I see their face just light up, that makes me feel great! I love that “wow factor” and they become speechless.The best part is when their friends see it and call me because they want one too!
What inspires you?
There are many things! Mother nature “wows” me. I have a Facebook album of sunrises and sunsets and nature walks! We just moved to the country about 2 years ago and I absolutely love it. (Minus the rattlesnakes and coyotes.)
Sitting on the back porch, listening to the birds and watching wildlife soothes my soul. Sometimes we will take a walk and I will see a purple flower, for example, and go back to my craft room and make a purple wreath! I love living in Texas and bluebonnets are my favorite flower! I even created a “Texas” spring wreath with bluebonnets and sunflowers.
We have a 14 yr old son that races motocross, so we are at the motocross track almost every other weekend. We also have an 18 yr old son that restored a 1968 Camaro with his dad and we attend car shows if we aren’t racing dirt bikes!
We also love to travel. We recently made our 3rd trip to Disney World and we are going to the beach soon!
Customer service is important. Today’s market is extremely competitive and going above and beyond may well be the determining factor in whether you are successful. Quality items are essential but following each order through from start to finish, creates customer loyalty that may very well turn into repeat business. Communicate with your customer, give them tracking info and follow-up with each of them to make sure that they received the package. I love getting that email that says “I received it and I LOVE it! Sometimes they will even send me a picture of it on their door.
I think it’s important to have fun. It was Confucius that said: “Choose a job you love, and you will never have to work a day in your life.”
If you don’t have the experience or the talent for wreath or floral design, check with your local community college. Mine recently added a floral design class. Do your research and line up wholesalers to provide materials and supplies.